REBRAND
The hotel’s old logo no longer reflected the clientele and audience they attracted. Raven Hall still wanted to retain elements of the fonts in their previous logo but were happy to update their branding with a new colour palette and some suaver font.
What intrigued me when researching was the rich history of Raven Hall and the surrounding area of Ravenscar. So I wanted to add some elements in the logo type that reflected its historical nature. The final product - a combination of a smooth logo type with gothic elements on the serifs and terminals of the ‘Raven Hall’ lettering
Old logo vs New Branding