BRANDING PROJECT
NHL Team Branding Reimagined
This was a passion project redesigning some of the National Hockey League's team badges.
The badges have a rich history and fans of the game associate themselves with the images set out by the team badges, so I didn't want to stray too far from the original designs.
But the aim was to update and introduce new, exciting ideas to the new team logos; like motion, vibrant colour and dynamic shapes.
