BRANDING PROJECT & SOCIAL DESIGN

Char Kombucha Branding

Char Kombucha puts the 'char' back in this popular fermented beverage. Kombucha is on the rise as a well-known healthy drink with all the fun left in, however most kombucha companies don't ferment and brew their the traditional way and add heaps of sugar.
Char aims to bring back the classic kombucha with a punchier, healthier brew.

This is how I created their branding and identity :) 

Char kombucha brand asset example with a woman holding the bottle out to the camera

Sketches and colour palettes

An image of the Char Kombucha original branding sketches
Char Kombucha colour palette
The Char Kombucha logo in a wonky serif font and the tagline underneathAn example of Char Kombucha branding advert
Char Kombucha branding asset. An example of an advertChar kombucha branding asset. An example of a Facebook advertA mockup of the Char Kombucha labelChar kombucha brand asset example with a woman holding the bottle out to the camera